Clearbridge Mobile, an award-winning mobile app design and development studio, and Urban Airship, the leading mobile engagement platform, today announced a technology partnership that will bridge the disconnect between initial app development and post-launch user engagement. The partnership provides mutual clients the benefit of a comprehensive and integrated mobile development and engagement solution that spans the entire application lifecycle, from conception to post-launch marketing and analytics.
Successful mobile application projects require solutions that consider both the development of the app, and strategies for engaging customers and measuring market performance. There is often a gap between mobile application production and user engagement strategies once the app has launched, requiring brands to source multiple vendors to cover both development and post-development. The partnership eliminates this gap, allowing clients to have their mobile engagement strategy built-in to the original development project at the product definition stage.
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