Canada’s anti-spam legislation (CASL) came into effect July 1, 2014 paving the way for stricter communication practices for Canadian marketers. As a result of the bill, new rules of engagement have been added, requiring changes in the way companies receive consent and communicate with their customers.
TTAG Systems Corporation announced immediate availability of the CASL Compliance Module for textLab Pro – its flagship direct response marketing platform that enables companies to create subscription-based direct response marketing campaigns via text, voice and NFC, to help Canadian businesses to communicate with their customers without breaking the law.
Full Article Here: www.ttagsystems.com
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