Harley-Davidson has negotiated an early end to its Canadian distribution deal with Fred Deeley Imports and will launch a new wholly-owned subsidiary in early August. Harley-Davidson had previously announced it would not renew its distribution agreement with Deeley, which was set to lapse on July 31, 2017, but the two sides sought an earlier end.
Deeley has been Harley-Davidson’s exclusive Canadian distributor since 1973 but in recent years, Harley has been moving towards direct distribution in key foreign markets including Italy, Brazil, Australia and the Scandinavian countries. The two sides expect to finalize their divorce on or around Aug. 4 when Harley-Davidson will open its new subsidiary to be called Harley-Davidson Canada.
Source: blog.motorcycle.com
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